Thanks to David of David Beaver Art, I better understood the option of pricing by linear inch which offers a more reasonable rate of increase in price as the size of the artwork also increases.
The reference article is from The Abundant Artist.
This time I had to decide on a rate multiplier that will go for all pieces instead of adjusting per size to balance the increase. I am torn between prioritising a pricing scheme that will favour the local market, or one that will play fairly in an international market. I have been told that my current prices are very low if taken into context out of the country. I will admit that I have also been careful to make my prices friendly for local customers. In fact, I had hoped, and I was optimistic, that most of my customers would come from local customers. It would have been so much easier in so many ways to start local, get strong locally, and then expand outward. But it looks like this is not the trend for me.
The reality is that most of my recent buyers came from outside the country, whether foreigners or migrant Filipinos. So shouldn't I cater to them more than pinning my hopes upon a less reliable local market? The advantage I see here is that people from outside seem to have a better appreciation of my art style and are more willing to invest in it. So perhaps in the long run, I have a better chance of establishing myself beyond the borders of my own country.
Even then, I must leave room for growth, so I start low. For now I am thinking of a rate of Php70 (about $1.50) per linear inch. Plus a percentage for materials, from a minimum of 10%. The resulting price is certainly higher than my current prices, and likely to be either discouraging or prohibitive for local buyers. But what I realise too, is that the pricing scheme now gives a fairer chance for my bigger pieces. With the linear inch strategy, the price gaps are more reasonable between sizes.
So let's try this with these pieces :
In the previous post I mentioned having a separate rate for my simpler pieces. I think I want to have that around for a while until I have figured out more on how I want the art shop to grow. For the moment though I need to build some momentum and earn some cash to fund future projects, so I am keeping the "Everyday Art Series" which are lower-priced.
So as an example, again:
Thoughts? Questions? Violent reactions? Other suggestions?
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I am an artist-in-progress. I started my creative journey in 2012 and have never stopped taking steps since. Always one step at a time. Always moving forward. It has been an increasingly tough and occasionally rewarding road.
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